**Shire City continues to contact herbalists on Etsy and ask them to remove the name Fire Cider!
CALL TO ACTION! NEW STORES TO CALL THIS WEEK!
Please support the Tradition/Not Trademark Boycott of Shire City Herbal’s Fire Cider. One of the most powerful tools available in a grassroots movements ~ and that has proven effective in the past ~ is boycotting a product or company that is using questionable or unethical practices.
* Please note: we are aware of concerns regarding the potential ‘to hurt a small herbal business’ by this boycott. Shire City Herbals are not herbalists, they have stated this themselves on a public radio show (Roots and Rhizomes: https://www.wgxc.org/schedule/12).
They are not a ‘small local business’ but a national
company whose goal is to monopolize an industry with a product. Hundreds if not thousands of people have contacted the Shire City Herbals expressing their concerns over the trademarking of an herbal product long used and sold in the herbal community and they will not do this. Our intention is get ‘Fire Cider back for the herbal community’ not to hurt anyone’s business
Our new campaign: Flood the phone lines. We will systematically ask supporters to call stores that carry fire cider each week.
PLEASE Be polite and informed! The businesses we are calling are small business owners and farmers. These folks are our community and deserve respect.
Please note; there are excellent ‘Boycott Letters” and Speaker Points available on: https://freefirecider.com/take-action/support-the-boycott/ (so that you can be informed and ready to answer questions that might come up.)
Ø Ask to speak to the manager/ owner.
Ø Refer to the Traditions Not Trademarks “Unifying Points” https://freefirecider.com/about/
This week we are asking folks to call these stores:
Pittsfield Health Food Centre: (413) 442-5662
River Valley Market: (413) 584-2665
Starving Artist Creperie: (413)-394-5046
The Becket General Store: (413) 623-5700
The Berkshire Co-Op Market (413) 528-9697
Outlook Farm: 413-529-9388
IF ANY OF THESE STORES SAY THEY DO NOT CARRY SHIRE CITY FIRE CIDER, PLEASE LET US KNOW!!!!
I am now on the list of people Brian is harassing. I received an Etsy message from him yesterday. I am a small business owner, with a 15 month old son, working a 2nd job to make ends meet while we are building our business/farm. Brian’s sister Amy claims in a blog post that the only reason they got the trademark was to protect themselves from big companies trying to steal “their” ideas. This is bullshit. They search out small herbalists such as myself, and bully them. It’s rediculous, appauling, and they should be ashamed of themselves!